Gaining Traction in China:
Working with clients marketing their products in China, we follow a 5 step process to target the right markets, build capabilities and execute:
Our detailed market profiles help clients understand the size and growth in their product sectors
and evaluate the costs and risk of market entry.
| Product Category:Your product and Category
| Addressable Market Size: $300 Mil - $450 Mil
| Growth Potential: 35-40% per year driven by growing consumer spending
| Competitive Landscape: Highly fragmented between global and local players
| Leading Channels: Department stores, Electronic Superstores, Discount Supermarkets (Wal-Mart, Carrefour, Etc.)
Getting to Market:
When clients identify valid opportunities in China, we help evaluate the optimal structure for
entering the market.
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